Executive Hiring
AI-Minded C-Suite
Embracing
Brutal Honesty
Mid-Cap
Companies
AI Minded C-Suite
+15%
Lasting Success
4800+
MARKETS
FOCUS
PROMISE
C-LEVEL NETWORK
Shaping Tomorrow's Leaders
We deep-dive into the context to find leaders who will thrive, driving lasting success​. We build and nurture communities of senior executives ambracing AI.​ We specialize in AI minded C-level roles for mid-market companies, fostering brutal honesty at every step to deliver leaders who truly fit.
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The reality behind a polished image
New hires
rarely live up to expectations.
If I’d known this,
I’d never have
taken the job.
I should’ve known this wouldn’t work.
Hiring Leaders Who Embrace What’s Next
At & The Big Fish, we don’t believe in AI gurus; they barely exist.
What growing companies truly need are curious pioneers. Leaders who embrace AI not for the hype, but for the value it brings. Who create space to experiment, ask the right questions, and bring others along.
We help mid-sized organizations find exactly those leaders; honest, humble, and ready to grow with the business as it really is.
We nurture a community of AI Advocates, support their onboarding, and use our own AI engine to power better insights, sharper matches, and smarter hiring.
Human. Curious. Forward-looking. That’s the leadership we find.
Let's Unlock Brutal Honesty Together
At & The Big Fish, we’re not just hiring, we’re leading a movement where the use of AI and a brutal honesty approach is the new standard in leadership.
We start with deep understanding of the organization’s DNA, culture, and ambition, to uncover what’s truly needed.
Through open conversations and coaching, we cut through polished façades to connect companies with leaders who fit, deliver, and stay.
Real leadership starts with real truth. Join the movement.
Meet our Founding Team
Our partner team is composed of seasoned professionals with extensive experience in C-suite and boardroom engagements across The Netherlands. Each partner brings deep domain expertise and executive hiring credibility to the table. Our team is driven to build lasting relationships and create meaningful impact for clients and candidates alike, all while enjoying the journey together.